In an interview with iGaming Expert, Nick Wood, our Global Director of Client Strategy & Growth, explains how TV continues to deliver for iGaming brands. We track the website visits our clients’ TV ads drive by station, day, daypart and creative, so every campaign gets sharper over time. Nick also shares a finding that surprises many operators: responsible gambling ads show no noticeable drop in response rate.
Why TV still works for iGaming operators
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