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We are an international TV advertising agency specialising in media planning and buying across 50+ countries. Since 2009, we have provided brands with a single point of contact for TV campaigns across multiple markets — covering strategy, planning and buying, performance reporting and compliance management. We work across iGaming, travel, fintech, and direct-to-consumer sectors. Through GTE Canada, our Toronto-based operation, we also hold an exclusive portfolio of 45+ Canadian TV stations.

TV advertising costs vary depending on the market, channel, daypart, ad length, and time of year — so there is no single figure that applies universally. A meaningful single-market test campaign can often be launched at a lower budget than most brands expect, particularly when working with a specialist buyer who has direct station relationships. We work with every client to build a plan that fits their objectives and budget — get in touch and we can give you market-specific guidance.

We can get a TV campaign live in as little as two to three weeks, depending on the market and creative readiness. We are built for speed — our direct station relationships across 50+ countries mean we can move significantly faster than agencies buying through intermediaries. The main factors that affect timeline are creative approval, compliance clearance in the target market, and station availability. We will always give you a realistic go-live timeline at the start of our first conversation.

CTV advertising (Connected TV advertising) is the delivery of video ads through internet-connected televisions and streaming devices, including smart TVs, Amazon Fire Stick, Apple TV, and Roku. Unlike traditional linear TV, CTV allows brands to target specific audiences with greater precision and measure campaign delivery more accurately. We use CTV alongside linear TV rather than instead of it — linear delivers mass reach and brand awareness, while CTV adds addressable targeting and clearer attribution. We plan across both to match the right channel mix to each brand's objectives and market.

No. You do not need to wait until your creative is finished before talking to us. We can begin planning and buying conversations as soon as you have a brief, a target market, and a sense of your objectives. Starting the media planning process before production is complete is actually beneficial, because understanding which channels and dayparts we will be using informs decisions about ad format, length, and versioning. We work with clients at every stage of campaign readiness.

The industry often obsesses over last-click attribution, but that is the wrong lens for TV. Television's real value lies in its halo effect across all your other marketing channels — and that is where we focus our measurement.

We look at registration or conversion uplift against historical data, and we use specialist spot-matching technology alongside our own benchmarks, built over years of campaigns across iGaming and beyond. We track organic registrations and depositors within a defined acquisition window following a commercial. When you see a spike in organic traffic or branded search performance alongside your TV spend, you know the campaign is hitting the mark.

From there, we continuously optimise budgets based on what the data tells us — doubling down on what is driving real-world conversion and cutting what is not. We build this measurement framework into the planning stage of every campaign, so you have a clear view of performance from the first spot to the last.