Data & Measurement

Collaboration & Activation

  • We don’t work in a silo & believe in a partner led approach, this ensures a 360 degree view that maximises client benefits.

  • TV’s effect will initially be felt through your brand ppc, direct & organic traffic. 

  • Apps –significant growth in organic downloads.


These KPI’s are our starting point for TV effect & ensures we are talking your language when talking about initial effects on website or app actions.

Dashboard screen showing analytics data including page load times, bounce rates, start render times, sessions, page views, and session durations with various graphs and charts.
Screenshot of a digital analytics dashboard displaying tables, line charts, and bar graphs related to user sessions, costs, engagement, and geographical data.

TV Attribution

  • The campaign is live and now we need to start attributing effect back to TV 

  • We use spot match attribution, matching back visits, app downloads to individual spot times

  • We are not wedded to any attribution system, we will choose the system best matched to your campaign KPI’s 

  • Common sense and most importantly experience are essential when using & analysing attribution but it can deliver useful insight & is a great tool for optimisation & most importantly forecasting TV performance

DIRPE - Our Data-to-Decision system

  • Data — Collected abd sourced from every measurable signal.

  • Insight — Numbers turned into stories that matter.

  • Recommendation — We translate insights into actionable steps.

  • Potential Effect — Growth opportunities identified, outcomes measured, and strategies refined for continuous improvement.

    DIRPE keeps us accountable. It’s not theory, it’s our process for scaling campaigns with purpose and precision.

Every move is strategic, and you’re part of the plan.

  • - The Global TV Experts way