Data & Measurement

Collaboration & Activation

When TV lands, you’ll see it first in brand PPC, direct visits and organic traffic.

For apps, that uplift shows as sharp increases in organic downloads.

These KPIs are the starting point for understanding TV impact.

And our partner-led, collaborative approach gives you a full, 360-degree view of performance so every decision pushes harder for your brand.

Dashboard screen showing analytics data including page load times, bounce rates, start render times, sessions, page views, and session durations with various graphs and charts.
Screenshot of a digital analytics dashboard displaying tables, line charts, and bar graphs related to user sessions, costs, engagement, and geographical data.

TV Attribution

We use spot-match attribution to map impact back to TV activity.

We link site visits and app downloads to individual spot times to see what is genuinely driving response.

And our attribution model isn’t something you set and forget. It needs common sense and proper experience guiding it at every turn.

It delivers valuable insight, fuels optimisation and strengthens our ability to forecast TV performance.

DIRPE

How we scale campaigns with purpose and precision

DATA: Collected and sourced from every measurable signal

INSIGHT: Numbers turned into stories that matter

RECOMMENDATION: Insights translated into actionable steps

POTENTIAL EFFECT: Growth opportunities identified, outcomes measured, strategies refined

Contact

“If it’s not fast, smart, global, it’s not Global TV Experts”