uCool
Case Study: uCool – Expanding Global Reach
Challenge
After a successful test campaign in the United States, uCool wanted to expand its TV presence into new international markets. Initial attempts to do this directly with broadcasters and through a network agency proved unsuccessful, limiting their ability to scale efficiently.
Goal
To replicate the success achieved in the US across additional territories and establish a sustainable, compliant framework for international TV advertising.
Solution
The solution was to coordinate all creative, legal and operational elements across multiple regions to accelerate launch. Within two weeks, creative legal approval was secured in every test market, and uCool went live in the UK, the Netherlands and Canada.
The team managed every aspect of planning, buying, finance, legal and data, ensuring smooth execution and consistent performance across all regions.
Key Highlights
1. Superbowl Presence
uCool already had significant television experience in the US, including a high-profile Superbowl spot.
2. End-to-End Management
The team handled the complete process — from strategy and negotiation to execution and reporting.
3. Global Expansion
uCool successfully launched across 18 international markets, building on early momentum and expanding brand reach worldwide.
Results
A centralised, agile approach enabled uCool to move from a single-market test to a truly global presence within weeks. Streamlined approvals, cohesive execution and strategic oversight resulted in faster time to market and stronger campaign performance across all regions.